PARSED CONTENT

The web page states the following, "Already have an account? Start saving now on your computer, tablet or smart phone! 1 Sign-up in seconds." We saw that the web page said " 2 Discover exclusive deals and other benefits." It also said " 3 Make big savings each month. Join now for free! All you need is your Student or Membership Number. Save money at 697 stores including. How much can I save? Discounts on everything from fashion to flowers, home improvements to hotels. Cashback and savings when you book a vacation. Super deals for shopping in-store. Live offers on the site." The header had ICBenefits as the highest ranking optimized keyword. This keyword is followed by Institute of Certified Bookkeepers, reward gateway, and employee which isn't as urgent as ICBenefits. The other words icb.rewardgateway.com uses is staff. colleagues is included and will not be seen by web crawlers.